Functionality+Aesthetics
{ ABOUT me }
{ How I work }
My process is built on real user data, not assumptions, an instinct sharpened by years leading marketing campaigns where understanding real audience behaviour was the whole job. I audit the system to find where it breaks, research with real users to understand why, then ideate against proven selection frameworks and validate again before anything ships. Underneath the visual layer, shaped by nearly a decade of design experience, sits evidence at every step. The result is a refined solution to a genuine human problem.
{ My design background }
Before UX, I spent four years as Creative Director and Graphic Designer at 3MBS Melbourne, leading the end-to-end creative process across all marketing campaigns and directing creative strategy that reached a diverse community of 189,000 people. That role is where my strong visual design skills and marketing strategy instincts were forged, applying design thinking and audience research to align every campaign with real organisational and user needs. It still sharpens my UX work today: every interface decision I make is backed by a trained eye for typography, colour, and hierarchy, and a sharp read on what actually engages and motivates an audience. A few of my favourite projects from that chapter can be seen below.
{ ABOUT me }
My Skillset:
A multi-disciplinary toolkit designed to bridge the gap between strategy and polished, high-fidelity execution. I focus on building intuitive digital products through a blend of business strategy and visual design.
