Marathon 2023: Together
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Client
RESPONSIBILITIES
DELIVERABLES
Print collateral suite Digital collateral suite
INTRO
The 3MBS Marathon is the largest annual event on the company’s calendar. In 2023, 3MBS for the first time decided to steer away from their usual single composer program. The Together Marathon focused on the culmination of a range of classical and jazz artists from differing backgrounds.
Design Requirements
Communicate unity and togetherness
Deliver a contemporary design language
Challenge traditional classical music advertising aesthetics
The core themes of unity and togetherness are communicated through the intertwining, weaving patterns that form this campaign’s visual language. The 2023 edition of the 3MBS Marathon marked a diversion from the status quo. Artists from different backgrounds and genres filled this year’s program and the weaved pattern demonstrates the process of this unity.
In keeping with the disruptive direction of the 2023 Marathon, the design language represented a contemporary shift from the station’s usual portrait centric event aesthetic. Deep and vibrant blues accompanied by no imagery was an obvious shift in design direction. It allowed for colour, shape, texture and typography to communicate the core themes of the design.
This Marathon edition marked a pivotal shift for the future of the annual event and the design was commended in its ability to encapsulate this significance. Thanks to the diversity of artists performing, this edition attracted the largest crowd for a Marathon event to date cementing its weight in the 3MBS calendar.
