Civic Outdoor Advertising
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Client
RESPONSIBILITIES
DELIVERABLES
Digital Billboard 1: Swanston Street Digital Billboard 2: West Gate Freeway Digital Billboard 3: Hoddle Street Community Partner Advertisement A & B (Print)
INTRO
The Civic Outdoor advertising campaign was commissioned by 3MBS to raise public awareness and brand recognition in Melbourne, Australia. The community radio channel requested a series of five large scale designs that were showcased throughout Melbourne's major public advertising sites.
Design Requirements
Integrate key 3MBS branding elements and provided tag line
Information must be simple, direct and easily comprehensible
Visually communicate the rythms of classical music
The finished artwork employs a hierarchal visual solution where colour is used to communicate the company’s brand – 3MBS Blue, black and white. Texture and contrast are used to highlight key information to ensure an easily comprehensible design.
The undulating lines are used as a key design element to visually convey the smooth and calming nature of the community radio channel’s most prominent genre - classical music. Each line is stacked vertically to mimic the structure of sheet music and is intertwined with other visual elements to create cohesion throughout the artwork.
The finished design was displayed on digital billboards throughout Melbourne, Australia at notable sites including Hoddle Street, Swanson Street and West Gate Freeway. This design helped increase brand awareness and recognition for Melbourne’s premier classical and jazz music radio station.
